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HMSA iPhone App

Tag: mobile app design

I played a key role in crafting the user interface and graphics for HMSA's groundbreaking iPhone app. This included extensive brainstorming for navigation schemes, designing for both portrait and landscape views, and carefully selecting icons that align with the app's overall aesthetic. I also ensured strict adherence to corporate branding standards, including the use of designated typefaces. The design process entailed numerous iterations, refining wireframes and later high-fidelity mockups that incorporated full branding and graphics. The app's standout feature is its Provider Search, providing members with a seamless native iOS experience for finding doctors while on the go.

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